Nutrition Cart
Carrefour and Nestlé partnered up to teach kids to eat healthy, by buying healthy.
To encourage families to eat healthier, we modified children’s shopping carts in supermarkets with a built-in food pyramid. This sparked a conversation between parents and kids and provided a way to easily visualise and identify the gaps in their diets.
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In the UAE, obesity amongst children (5-17) hit record numbers, reaching as high as 15% in 2019. As the average household income increased, so did unhealthy eating habits.
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Children have curious and pattern-oriented minds that compel them to fill in blanks.
By inviting them to ask questions and involving them in solving problems, they get to be engaged in the learning process. -
We modified children’s shopping carts in supermarkets with a built-in food pyramid, encouraging kids to fill in as they shop. The size of each section was proportional to its percentage in the traditional food pyramid.
Along with the colour-coded aisles, our campaign sparked a conversation between children and their parents about their households’ eating habits.
Case Study
Case Board
Agency – Geometry HK + Geometry MENA
Creative Idea & Design – Jay Lee & Anastasia Simone
Awards
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Silver
Ambient and Experiential – Experiential CampaignBronze
Ambient and Experiential – ExperientialBronze
Brand Purpose – Brand PurposeShortlist
Brand Purpose – Brand Activism -
Winner
Retail / In-Store Experiential Brand Activation of the YearFinalist
Brand Activation as Part of an Integrated Marketing Campaign of the Year -
Bronze
Out Of Home – In-StoreShortlist
Out Of Home Crafts – Art DirectionShortlist
Design Craft – Writing For Design -
Shortlist
Healthcare, Brand Experience & Activation -
Finalist
HealthcareFinalist
DesignFinalist
Media