Base, Sweet Base
The IKEA collection you can assemble on any server.
To celebrate the Minecraft Movie, we created a furniture catalogue for vanilla Minecraft. That means you don’t need a mod, you don’t need to download, everything already exists in-game for you to assemble.
The result was five iconic IKEA pieces, made entirely with Minecraft materials.
The result?
• The fans had a lot of fun.
• We had a lot of fun.
• People brought IKEA to life in their games.
55k FB reacts
10k FB shares
13k TT saves
79.9k TT views
Zero dollars spent.
Agency – Havas Host
Creative Idea & Execution – Jay Lee & Anastasia Simone
