Anastasia Simone | Art Director
Tiny creative. Big ideas.
Closet maximalist.
Don’t get me started on why the eagles didn’t take Frodo to Mordor.

I’m Anastasia (she/her), an art-fanatic obsessed with weird books and asking questions.

Hong Kong-grown, I graduated top of my class at SCAD in 2015 with a BFA in Advertising. I developed a passion for activation and digital while working at Geometry Global, and learned how to grow those opportunities into impactful campaigns at McCann, Leo Burnett, and Host Havas. I’m currently based in Melbourne, enjoying one too many flat whites. 

I believe in ideas that go beyond changing perception, by leveraging cultural insights at the right time, and in the right place to create lasting value.

That’s why I changed a 2,000-year-old word to change a law. Why I designed a shopping cart to teach kids healthy eating habits. And it’s why I believe in activations, engagements, and stories that pinpoint a pivotal moment to drive real action.

In 2022, I was selected to take part in Cannes See It Be It, an incredible experience that gave me the courage to not just participate in our industry, but look to change it. I was invited to join the Gaming & Virtual Worlds jury at D&AD (twice!), See It Be It 2023 & ‘24 juries, and Digital jury at AWARD Awards.

I’m currently a Senior Art Director at Host Havas Australia.

Download my CV >>

  • 2024 — Jury

    2023     — Jury

    2022 — Six industry talents from across the world were selected to take part in See It Be It at the Cannes Lions International Festival of Creativity.

  • 2024 — D&AD Shift Immersion Night

    2023     — Culture | Gaming & Virtual Worlds

    2022 — Culture | Gaming

  • 2023 — Digital

  • A mix of senior creatives, art directors, copywriters, digital-first thinkers and innovation specialists share their knowledge with the next generation of aspiring creatives to set students up for success.

  • Awarded in 2019, the SCAD40 Prize is the university's highest recognition for SCAD alumni.

  • Best Example of a Pivotal Idea
    Geometry Global Internal Award

  • Grand Prix (Best Campaign in Asia) x1
    Blue Dragon (Best in Hong Kong) x2
    Gold x1
    Silver x4
    Bronze x1
    Black (Finalist) x3

  • Gold
    PR & Cause-Related Public Services

  • Gold
    Non-Profit Campaign of the Year

    Gold
    Public Education Campaign of the Year

  • Gold
    Public Services

    Gold
    Public Awareness

  • Silver x2
    Finalist x1

  • Bronze x1
    Finalist x3

  • Bronze x1
    Shortlist x2

  • Finalist x2

  • Silver x1
    Bronze x2
    Finalist x3

  • Finalist x2

  • Finalist x1

    CLIO Health
    Finalist x2

  • Bronze x1
    Finalist x2

  • Winner x1
    Finalist x1

  • Silver x1

  • Gold x1
    Best Engaging Event

    Silver x1

    Bronze x1

  • Bronze x1

  • Medalist x2

  • Finalist x1

  • Finalist x2

  • WARC100 - #29

  • Medalist x1

    Winner x1
    Health & Wellness - Non-Profit Traditional